Before design begins, we immerse ourselves in your brand, users, and goals — so that the website is crafted with purpose, not guesswork.
What we do:
Understand your business, audience, and digital goals
Audit current website (if available)
Analyze competitor design patterns
Define purpose: informative, lead-gen, e-commerce, portfolio, etc.
Map core user journeys (navigation intent, CTA flow)
Deliverables:
Project brief & goals
Sitemap and navigation structure
Homepage concept direction
Inspiration moodboard
We sketch the site’s structure with wireframes — establishing layout logic, element hierarchy, and user flow without visual distractions.
What we do:
Create wireframes for key pages (home, about, services, etc.)
Plan layout for responsiveness across devices
Strategically place CTAs, navigation, banners, and trust elements
Ensure UX best practices (content hierarchy, white space, readability)
Deliverables:
Interactive wireframes (desktop + mobile)
Page structure outline with content blocks
UX flow summary
We bring your website to life through color, typography, imagery, and layout — aligning every detail with your visual identity and tone.
What we do:
Apply brand colors, fonts, icons, and design language
Design page sections: hero banners, testimonials, cards, forms, etc.
Create a consistent style across all pages
Consider animations, hover states, and visual micro-interactions
Deliverables:
Full-page UI mockups (Figma or Adobe XD)
Responsive design sets (desktop, tablet, mobile)
UI kit (buttons, icons, text styles)
Design review rounds (with feedback implementation)
We create a clickable prototype so you can experience your website before it’s built — enabling real-time feedback and refinement.
What we do:
Link mockups into an interactive prototype
Simulate navigation, scroll, hover, and tap behaviors
Conduct basic usability reviews
Adjust based on user/client feedback
Deliverables:
Clickable website prototype
Animation & transition guides (optional)
Pre-development approval checkpoint
We ensure your design translates perfectly into code by providing detailed specs and collaborating with developers throughout the build phase.
What we do:
Organize all files and assets for dev use
Add notes for spacing, colors, responsive behaviors, etc.
Support developers with clarification and iteration
Conduct design QA during implementation
Deliverables:
Dev-ready Figma/XD files
Asset exports (SVG, PNG, web-optimized images)
Style guide with spacing, fonts, button states, etc.
Optional collaboration with dev team (ongoing QA)
Business and agency websites
Personal portfolio sites
Campaign & landing pages
Service showcase & brochure sites
E-commerce (design only or with dev team)
NGO, community, and event websites
