Before creating, we listen. We analyze your current presence, your competitors, and what your audience visually resonates with.
What we do:
Visual brand audit (if existing brand)
Competitor visual analysis
Moodboard inspiration & directional research
Brand archetype and personality mapping
Deliverables:
Discovery & research document
Visual direction moodboard(s)
Creative brief
This is where your brand starts taking shape. We build the foundation that makes your brand instantly recognizable.
What we do:
Logo design (primary + secondary + mark)
Color palette system
Typography hierarchy (fonts, sizes, spacing)
Grid systems and layout foundations
Deliverables:
Logo pack (full-color, mono, dark/light versions)
Color codes (HEX, RGB, CMYK)
Typography guideline PDF
Brand style mockups
We expand the identity with supporting elements that enrich your brand's visual language.
What we do:
Iconography and pattern design
Graphic shapes and secondary assets
Photography and illustration guidelines
Image treatment styles (filters, overlays, textures)
Deliverables:
Brand element library (editable assets)
Visual elements specification
Image usage do’s & don’ts
We show your brand in action — how it appears across print, digital, and social environments.
What we do:
Business cards & stationery
Social media post templates
Email signature design
Packaging, signage or merchandise mockups (as required)
Deliverables:
Print-ready design files
Canva/Figma/PSD templates
Social media kit
Application showcase visuals
We document the entire visual system into a single, easy-to-follow style guide — your brand’s visual rulebook.
What we do:
Build a brand book or digital style guide
Define usage rules and spacing standards
Train your team or partners on brand application (optional)
Deliverables:
Brand guidelines PDF (or Web version)
Packaged final assets (organized folder structure)
Optional training or recorded walkthrough