We begin by understanding your brand voice, business goals, and current digital presence — identifying what’s working, what’s not, and where the opportunities lie.
What we do:
Audit of existing social platforms
Competitor analysis & content benchmarking
Define content pillars (e.g. educational, promotional, entertainment, etc.)
Platform-specific strategy for Instagram, Facebook, LinkedIn, Threads, X (Twitter), Pinterest, etc.
Deliverables:
Audit & strategy document
Social media tone of voice guide
Platform recommendations
Content calendar framework
We establish a consistent aesthetic and narrative style that reflects your brand’s identity and connects with your target audience.
What we do:
Design system for social (grids, carousels, thumbnails, story templates, etc.)
Hashtag strategy and content tagging system
Content voice: captions, CTAs, hooks, and storytelling format
Creative direction for visuals and video posts
Deliverables:
Social media brand kit
Visual identity for posts (Canva or Adobe templates)
Caption and content style guidelines
Post layout guide (e.g., carousel, quote, reels, story formats)
We ideate, design, and write content for your platforms on a weekly/monthly basis — aligned with your goals and seasonal campaigns.
What we do:
Ideation of content topics and formats
Carousel/post/story/reel design
Caption writing with strategic CTA
Visuals created using design tools or video editors (when needed)
Deliverables:
Monthly content calendar
Editable post files (PSD/AI/Canva/Figma)
Ready-to-publish visuals + captions
Draft review and feedback round
We automate your content rollouts with optimized timing for reach, visibility, and engagement.
What we do:
Content scheduling using tools (e.g., Meta Business Suite, Buffer, Hootsuite, etc.)
Geo and time-based publishing optimization
Platform-native formatting and thumbnail previews
Link tracking setup (optional)
Deliverables:
Scheduled post plan
Publishing summary report
Platform previews
Link tracking sheet (optional)
We track what resonates with your audience and use real-time insights to evolve your strategy and maximize growth.
What we do:
Monthly performance analytics
Engagement, reach, follower growth tracking
Content insights (what works, what doesn’t)
Feedback loop to refine upcoming content
Deliverables:
Monthly performance report (PDF/Google Slides)
Growth and engagement dashboard
Recommendations for next month