We begin by understanding your business objectives and defining the right campaign strategy for your brand and budget.
What we do:
Understand your offer, product/service, audience & sales funnel
Define ad goals: brand awareness, leads, conversions, traffic, app installs, etc.
Choose platforms: Meta (Facebook, Instagram), Google Ads, YouTube, LinkedIn, etc.
Determine budget allocation & campaign timelines
Deliverables:
Ad campaign brief
Media plan & budget roadmap
Target audience persona (demographics, interests, behavior)
We craft scroll-stopping ad creatives and messaging that trigger curiosity, trust, and clicks — tailored for every platform and audience segment.
What we do:
Write multiple ad copy variations (headline, primary text, CTA)
Design static visuals, motion graphics, carousel cards, video reels, etc.
A/B creative testing strategy
Align message with user stage (cold, warm, hot traffic)
Deliverables:
Campaign structure plan (e.g., TOFU-MOFU-BOFU funnel)
Ad copy deck
Ad creative pack (images, videos, carousels)
Preview mockups
We configure your ad accounts, set up tracking, and launch campaigns with precision across platforms.
What we do:
Meta Ads Manager / Google Ads account setup
Pixel, event, and conversion tracking (via Google Tag Manager)
Custom audience & lookalike setup
Campaign, ad set, and ad creation in manager
Geo, device, and interest targeting
Deliverables:
Live campaign setup (with access)
Conversion tracking report (events, goals, URLs)
Pixel/Tag Manager integration
Dashboard access (Meta or Google)
We don’t set and forget. We continuously monitor ad performance and refine targeting, creatives, and bidding to maximize ROI.
What we do:
Daily/weekly ad performance monitoring
Optimize ads based on CTR, CPC, ROAS, conversions, etc.
Kill underperformers, boost high-performers
Scale budgets strategically
Deliverables:
Weekly performance snapshot
Ad optimization log (what changed and why)
ROAS and conversion insights
Scaling strategy (when ready)
We provide transparent, actionable reports with real business insights — not just numbers.
What we do:
Monthly ad performance report
Analyze ROI, lead quality, bounce rate, audience engagement
Insights on creative performance
Strategic recommendations for future campaigns
Deliverables:
Visual report (Google Looker Studio, PDF or Notion)
Audience behavior insights
Learnings + next-step recommendations
Meta Ads (Facebook + Instagram)
Google Ads (Search, Display, Shopping, YouTube)
LinkedIn Ads (for B2B)
Twitter/X Ads (on request)
Pinterest Ads (for D2C brands)
Snapchat Ads / TikTok Ads (for youth-oriented content)
