We begin by understanding where you stand and where you want to go. This phase is all about immersion — in your business, your market, and your audience.

What we do:
Brand audit (if existing)
Competitive analysis
Target audience profiling
Brand voice & personality discovery
Stakeholder interviews / questionnaires

Deliverables:
Discovery report
Moodboard(s)
Initial brand positioning insights
Creative brief

We define your brand’s core — the DNA that guides everything from visuals to messaging.

What we do:
Define brand purpose, mission, and vision
Develop brand values and tone of voice
Craft a unique selling proposition (USP)
Establish market positioning

Deliverables:
Brand strategy document
Positioning statement
Brand persona(s)
Voice & tone guidelines

We translate strategy into visuals — the look and feel that brings your brand to life across every touchpoint.

What we do:
Logo design (main logo + variants)
Typography system
Color palette
Iconography and graphic styles
Brand pattern or secondary graphics

Deliverables:
Full logo suite (horizontal, vertical, monochrome, etc.)
Color codes and typography guide
Visual identity concept mockups
Favicon and social avatars

We apply the visual identity to key use-cases to ensure consistency and impact in the real world.

What we do:
Business cards & stationery
Social media templates
Presentation decks
Packaging or product mockups (if applicable)

Deliverables:
Branded asset pack (editable + export-ready formats)
Social templates (Canva or Adobe)
Pitch deck template
Brand applications showcase

We compile everything into a brand system that your team or partners can easily use and scale.

What we do:
Build a brand guidelines document (style guide)
Walk you through brand usage rules
Organize asset handoff for internal and external teams

Deliverables:
Brand guidelines PDF (or web-based version)
Final packaged assets (logos, fonts, graphics)
Usage do’s & don’ts
Optional training or support session