We start by understanding the product, its audience, and the shelf it will live on. This ensures the packaging speaks clearly and stands out in the right context.
What we do:
Product and use-case understanding
Target market and consumer behavior analysis
Competitor packaging research
Packaging goals: function, emotion, shelf impact
Deliverables:
Discovery brief
Moodboard for look & feel
Packaging creative direction (tone, visual keywords)
Before design begins, we define the physical parameters — structure, size, folds, dielines, and materials — aligned with your budget and distribution needs.
What we do:
Define packaging type (box, pouch, bottle, etc.)
Review dielines or create custom layout
Material, finish, and sustainability planning
Printer/production collaboration (if applicable)
Deliverables:
Finalized dieline template (or sourced from printer)
Structural mockups or renders
Material and finish recommendations
We bring your packaging to life — integrating your brand identity into a layout that informs, excites, and persuades on-shelf or on-screen.
What we do:
Full front/back/side package design
Typography, color, and iconography alignment
Labeling & regulatory compliance (e.g. barcode, ingredients, nutrition panel)
Differentiated SKUs/variants (if required)
Deliverables:
Complete package design (front + sides + back)
2–3 design concepts (initial stage)
Mockups and visuals for presentation
Editable source files (AI/PSD)
We collaborate with you through feedback rounds to refine the design until it’s final — both creatively and technically.
What we do:
Present design concepts
Collect stakeholder feedback
Apply design and layout refinements
Prepare for prepress review
Deliverables:
Revised design files (print-ready)
Packaging preview mockups
Final approval checklist
We prepare everything for printing or digital rollout, coordinating with your vendor to ensure flawless execution.
What we do:
Finalize files for print (CMYK color space, bleeds, crop marks, etc.)
Liaise with your printer (if required)
Provide production-ready assets
Deliverables:
Print-ready PDF with specifications
Editable source files (if requested)
Production guide with material and color notes
Optional: 3D rendering or animation of final packaging
