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Visual Identity Service
Visual Identity
Visual Identity  Process
Discovery & Visual Audit

Before creating, we listen. We analyze your current presence, your competitors, and what your audience visually resonates with.

What we do:
Visual brand audit (if existing brand)
Competitor visual analysis
Moodboard inspiration & directional research
Brand archetype and personality mapping

Deliverables:
Discovery & research document
Visual direction moodboard(s)
Creative brief

Core Identity Design

This is where your brand starts taking shape. We build the foundation that makes your brand instantly recognizable.

What we do:
Logo design (primary + secondary + mark)
Color palette system
Typography hierarchy (fonts, sizes, spacing)
Grid systems and layout foundations

Deliverables:
Logo pack (full-color, mono, dark/light versions)
Color codes (HEX, RGB, CMYK)
Typography guideline PDF
Brand style mockups

Extended Visual Elements

We expand the identity with supporting elements that enrich your brand's visual language.

What we do:
Iconography and pattern design
Graphic shapes and secondary assets
Photography and illustration guidelines
Image treatment styles (filters, overlays, textures)

Deliverables:
Brand element library (editable assets)
Visual elements specification
Image usage do’s & don’ts

Real-World Brand Applications

We show your brand in action — how it appears across print, digital, and social environments.

What we do:
Business cards & stationery
Social media post templates
Email signature design
Packaging, signage or merchandise mockups (as required)

Deliverables:
Print-ready design files
Canva/Figma/PSD templates
Social media kit
Application showcase visuals

Visual Identity Guidelines

We document the entire visual system into a single, easy-to-follow style guide — your brand’s visual rulebook.

What we do:
Build a brand book or digital style guide
Define usage rules and spacing standards
Train your team or partners on brand application (optional)

Deliverables:
Brand guidelines PDF (or Web version)
Packaged final assets (organized folder structure)
Optional training or recorded walkthrough

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